Proden PlaqueOff has been clinically proven to reduce and help prevent plaque and tartar. It is estimated 85% of dogs and 70% of cats over 3 years show signs of gum disease, the major cause of tooth loss. Gum disease is caused by the accumulation of plaque bacteria and is converted to calculus by the minerals naturally occurring in saliva. If gum disease is left untreated, it can lead to bad breath, pain, tooth loss and other health problems. By using Proden PlaqueOff, owners of dogs and cats can take a simple and effective step towards the animal's oral health. Dental care is unfortunately one of the most overlooked health issues pet owners are concerned with As in humans, plaque bacteria constantly form in the mouth of all cats and dogs. Once plaque has calcified into tartar it can no longer be brushed off with a toothbrush. In many cases it has to be removed by a vet, using ultrasound and anaesthetic. If tartar build-up is left untreated it can result in bad breath, gum disease, tooth decay and premature tooth loss. Tartar that is allowed to remain for too long can also cause infections that can spread throughout the body and damage the heart, lung and liver and negatively affect kidney functions. ProDen PlaqueOff Powder provides an easy complement to ordinary oral hygiene This product is 100% natural sustainably harvested sea kelp, harvested along the North Atlantic coast. The 100% all natural product, ProDen PlaqueOff Powder is free from additives and artificial preservatives and contains no gluten or added sugar.